"...Donald J. Trump is the Ronald McDonald of the business world. He’s a face. A brand.-Susan Wright
He’s the grand charlatan of public relations and he’s moved his shtick into the political realm, selling snake oil to the low info crowd. Even if he doesn’t win the presidency, he’s pushed his brand, upped his profile, and has enough footage of goofy, reprobate citizens doing and saying idiotic stuff in his name that in syndication alone, the reality TV royalties will rake in a tidy sum."