...about frikken' time!
Burger King has decided to 86 the creepy guy in the plastic head.
In the first of many steps to reinvent itself over the next year, the struggling fast-feeder Friday will announce that it's dethroning the creepy King character — and other wacky, teen-targeting stuff — and refocusing on a customer it had all but forgotten: Mom.
In a new ad campaign set to air this weekend, Burger King will nationally roll out the California Whopper on Monday, made with what's arguably the gastronomic trend of 2011: guacamole. In a serious image twist, the entire commercial shows only the sights and sounds of the fresh ingredients being washed, sliced and diced. There are no words, just pulsating music.
Although, who can forget the high point of his career?