Saturday, May 17, 2008

The Department of Unfortunate Names

You know, if I were a CEO of a large drug company, and some marketing guy came to me with the following suggestion at 3 PM on a Friday afternoon, I'd have a new marketing team by Monday at 10 ! Consider the drug:
Aciphex
I hear them advertise for this drug, and I say to myself, You've got to be kidding!
I mean, pardon my French, but every time they say it on TV, it sounds like:
"Ass Effects"
Is that the image you would want for your company??? On the other hand, look at all the free advertising they get here!

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