Yet another uplifting story...
Britain’s amplest bosoms heaved a collective sigh of relief last week when Bravissimo, a lingerie label for larger sized breasts, announced the arrival of the L-cup to its range.
The company says customers squeezing themselves into a KK-cup — a size launched two years ago to meet increasing demand — have been campaigning for larger bras ever since.
And although an L-cup remains far larger than the national average, there can be no doubt that when a High Street chain sees reason to supply it, demand is growing — and so, it would seem, are our breasts.
What? The L???
Update: This isn't the first time Brits and big breasts has been "up front" in the news. "Inflation Hits Great Britain"
H/T The Jawa Report