Wednesday, May 1, 2013

Quote du jour

According to the University of Cal-Davis, there are four major kinds of electric and/or hybrid car buyers (and none of them fit into the profile of the luxury car buyer):

* Early Adopters: The folks who need to be the first on the block to own the latest technology.

* Uber-Greens: Members of the Church of Al Gore.

* Energy Security Hawks: They don't want to give more money to the repressive oil-producing regimes.

* Cheap Bastards: They've calculated that even though electric cars cost more up front, they'll more than make up the difference if they drive X miles a year for Y years, including assumptions about future gas and electric prices.

- Jeff Dunetz


  1. Replies
    1. I thought there should be a fifth category for the guy who feels the need to drive his Prius in the fast lane, even though he's not quite making the speed limit. I see them a lot!