According to the University of Cal-Davis, there are four major kinds of electric and/or hybrid car buyers (and none of them fit into the profile of the luxury car buyer):
* Early Adopters: The folks who need to be the first on the block to own the latest technology.
* Uber-Greens: Members of the Church of Al Gore.
* Energy Security Hawks: They don't want to give more money to the repressive oil-producing regimes.
* Cheap Bastards: They've calculated that even though electric cars cost more up front, they'll more than make up the difference if they drive X miles a year for Y years, including assumptions about future gas and electric prices.
- Jeff Dunetz
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