Tuesday, October 29, 2013

Sex in Advertising

For all you connoisseurs of retro advertising...

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I may not be sure exactly what they're selling, but, I'm pretty sure I'm in the market!


  1. "I'm pretty sure I'm in the market!"

    you are in the market for a bestform corset? Halloween?

    1. You have to unwrap the present before you can appreciate it.

  2. Replies
    1. I think they're currently on backorder. I'll check!

  3. Using sex in advertising especially the use of sexy women as product stand-ins may bring in the shoppers for many products. It is becoming apparent that not all audiences respond well to the “Sex sells.” method of advertising for all products.
    But this isn't really news. Extensive research was done in the 80's and 90's on the effectiveness of sex in advertising and it was pretty apparent even then that the results were determined by the audience and the product.
    e.g If you are in the business of making people trust you, be careful that your customers don't equate the risk of promiscuity to the risk of using your product.
    If you are selling booze or clothes to randy, old men, then go ahead and show a little skin in your ads. But if you are selling caskets or diapers or if you are selling ANYTHING to more conservative buyers, consider covering your models.
    don't you think that? well check the following link http://notaverbum.com/not-just-another-blog.html


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